No.1 KINDLE BESTSELLER IN AUSTRALIA

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In the very same week that we celebrated Australia Day, we are celebrating Stars, by the amazing Anthony Lishak, being the top Kindle Bestseller in Australia. Today it was chosen by Amazon for the huge Kindle Daily Deal promotion. It has now rocketed up the charts to pole position – No. 1 Kindle Bestseller in the Top 1oo Paid chart.

The author has spent many years working with children in schools. He carefully researched and wrote this book to bring the actions of some amazingly brave individuals in very dangerous times alive in the minds of young readers today. It is not easy to tell children about the horrors of Nazi invasion, but by telling it through the voice of a child the author makes it accessible.

Because the story is so well told and the characters are so well drawn, this is a very moving book for adult readers too. The book has benefited from having two target markets (YA and adults) and is currently No. 1 in both the general Jewish Fiction category and also No. 1 in Children’s & YA History and Historical Fiction. Find out more about this Kindle Bestseller below:

Stars No.1 Amazon Kindle BestsellerWarsaw, September 1939. For twelve-year-old best friends, Stefan and Marcus, the zoo is their playground. Stefan lives with his family at the zoo and has grown up with the animals and their keepers. But Marcus is Jewish, and when Nazi troops invade Warsaw their world is torn apart. Against all odds and at enormous risk, their fathers devise a wild scheme to protect Marcus’s family and other Jews. But boys will be boys, and a rebellious act of revenge threatens everyone.

Inspired by the fact that hundreds of Polish Jews found shelter in the abandoned cages and underground rooms of Warsaw Zoo, Stars is a story of brotherhood, courage and above all hope in the face of adversity.

If you live down-under, grab yourself this Kindle Bestseller for only $0.99 right here. If you are in the UK, download a free Kindle sample, or get the Kindle edition for free if you are a Kindle unlimited member here.

Retailer Promotions: How to Really Sell Your Book on Amazon, Kobo and more

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Promotions shift products. How many people do you know that have never been tempted by an offer when doing the weekly supermarket shop? It’s not just the supermarkets that are playing this game, every retailer on- and offline has the same trick up their sleeve: promotions. If you opt to have us manage your distribution, you will benefit from the relationships that we have built up with retailers. Merchandisers regularly reach out to us to ask us if we have anything suitable for promotions, whether they are seasonal e.g. “Back to School” or “Christmas” or genre-themed e.g. romance and women’s fiction promotions or just regular monthly slots. The gallery above shows some of the different sorts of promotions we have had our titles featured in.

There are millions of eBooks on retailer websites such as Amazon, and being included in a promotion is a great way to rise above the competition and get visible. Traditional bookshops go out of their way to put their offers right under their customers’ noses; online bookshops are no different. They use various site placements, mail outs and social media campaigns to pull people towards a specific landing page where they are running a specific promotion. Being included in a promotion enables you to benefit from this increase in traffic.

This inevitably results in an increase in sales and better ranking/chart positioning. This short burst can really kick-start sales. More sales generally means more reader reviews, which in turn encourages new readers that have never heard of you to try your book.

A good example of the power of an Amazon promotion is a memoir we published called On Charlotte’s Shoulders. This uplifting memoir was selected for Amazon’s monthly 100 under £2.99. During the promotional month, the title was No.1 in 3 different Kindle charts (including history as shown below) as well as no. 16 in the overall Kindle chart. The title now has over 65 reader reviews with an average of 4.5 stars, which gives future browsers confidence to try the book for themselves.

In our experience, inclusion in a retailer promotion is the single greatest tool for increasing book sales.

If you want to find out more about our distribution and how we work with retailers click here.

On Charlotte's Shoulders. no.1 in history

Every few weeks we submit titles for retailer promotions. We know what they are looking for in terms of content, jacket design and blurb so we ensure that all our titles tick those boxes. However, being submitted for these promotions is one thing, but actually being selected is another. The individual retailer will make this decision, but there is one very important thing you can do to give your book the best chance of being selected… have as many reader reviews as possible on your product page. Nag everyone you know who has read the book to leave honest feedback on Amazon. Even people that have not bought the book on Amazon can leave feedback there. It may even be worth giving a few free copies of your book/eBook out to people in exchange for an honest review to get the ball rolling. The more the merrier.