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Welcome to the I_AM Self-Publishing Blog

At I_AM Self-Publishing we want to share our industry insight, experience and expertise with you. Our team have gained knowledge throughout the publishing industry, and want to use their know-how to teach you how to get self-publishing right and help you to really understand the process. This blog will show you what it takes to self-publish successfully, share hints and tips to make your writing and self-publishing life easier and give you the latest industry news. Being based in London, we go to events, seminars, and talks by leading publishing and media experts every month and report what we have learnt back to you. We update this blog every few days so this is an ever-expanding resource. Make sure you come back to check us regularly.

There are many aspects of self-publishing, and we try to cover all of them in this blog. To find an article on a specific element of self-publishing, search through the categories on the right-hand side of this page. If there is a particular topic that you would like to see covered or explained in more detail, please contact us with your suggestion. If you are looking for a brief overview of the whole self-publishing process then our free guide is a great place to start.

Want to Know the Secrets to BESTSELLER SUCCESS?

“The motto at I Am Self-Publishing seemed to be 'we want to get this right for you' and they did just that.”
~ Jo Mach, editor of Finding My Way books

Just Launched: Elvis in London


Alice Beneyto has been a life-long music fan, and listened to the radio constantly with her brother when growing up. Her early (and diverse) record collection included the likes of Bob Marley, Bob Dylan and Velvet Underground. Recently, she became interested in and perplexed by the modern obsession with fame and celebrity, and it is that that inspired her debut novel: Elvis in London.

Alice came to us with a finished manuscript, but needed help with the cover design, as well as producing an eBook and paperback. Our designers got to work straight away, to create something iconic and bold that would instantly be recognisable as Elvis. Then we typeset the text, using the same fun font on the cover for the chapter headings, before creating the paperback and eBook editions for her.

To have all I Am Self-Publishing’s know-how under one virtual roof was reassuring and essential for me as a debut author. There are so many things to take into consideration for what the book actually looks like, from the cover illustration to the typeface and paper quality, and I Am Self-Publishing guided me through the choices. It is worth investing in their expert support. You’ve put all that effort into writing a book, you want it to look first-class once it’s published.” – Alice Beneyto

About Elvis in London

Elvis In London

In many ways, Eddie is an average working class Londoner. He’s into music, partying, and his motorbike. He is laid-back, charming and knows the streets of Soho inside out. And he has a sensational secret. Winning an impersonation competition as Elvis Presley changes Eddie’s life. He is fast-tracked to fame. The media can’t get enough of him and neither can his fans. His electrifying gigs become the hottest tickets in town, and he gets hooked on the power he commands over an audience.

Eddie is torn. The bigger his fame and ego grow, the harder it is to keep his secret. But if he tells the truth, will anyone believe him? Will the media and his fans still adore him? For Eddie is the reincarnation of Elvis Presley.

One bad decision and he could lose everything and everyone he loves. This fast-paced novel will make you laugh, sing and question the cult of celebrity worship.

Buy it now on Amazon

Find out more about Alice Beneyto on her website: http://alicebeneyto.com/ or check her out on twitter @alicebeneyto



How to Price Your Self-Published Book

How to price your self-published book All you need to know (2)There are a lot of factors to consider when you price your self-published book. Of course, you want to make the most possible, but you don’t want to be uncompetitive. It’s a delicate balance. So before we talk numbers, here are a few things you need to think about.

Questions to ask yourself before you price your self-published book


1: What is your publication goal?

Are you trying to reach as many readers as possible, get as many reviews as possible or spread a message, in which case, you would be happier selling at a lower price if it enabled you to have a larger audience. Are you using your book to grow your brand, and get people interested in you and buying some of your more expensive products, e.g. a life coach who has written a book to get known and get more clients, in which case, you can afford to price it cheap. Are you writing a series; if so, you might want to price the first book lower than the following books to get people hooked. Are you writing to achieve a financial goal? Think about why you wrote and published this book and have a pricing strategy that supports that.

2: How competitive is your genre?

If you have written in a very commercial genre such as crime fiction or romance, you will have a lot of competition and your potential buyers will be price sensitive. If you are an expert, writing about a specialty that not many other people have covered, then you can charge a bit more as you don’t have so much competition. Spend some time snooping on Amazon (always a worthwhile activity for a self-published author), check out the charts you would ideally like to rank in, drill down to the sub-charts and check out what sort of price books like yours are going for. Note, I’m talking about the RRP here, not the discounted price.

3: Where will your book be sold?

If you’re working with us, we will set you up with a Create Space account so your work is available on all Amazon sites, and also an Ingram Spark account so your work is available to hundreds of other retailers off and online globally. However, some authors like to cut the middle man out and maximise their profit by selling books directly, e.g. via a PayPal cart on their website or at seminars and events. Do you have plans to sell your book directly?

How to price your self-published book on Create Space


I’m going to walk you through the whole process. Before you start, you will need to know:

  • the size of your book (usually 5 x 8 inches)
  • how many pages your book is
  • whether the insides are colour or black and white

Now head over to https://www.createspace.com/Products/Book/ and hit the “royalties” tab. Plug in the data above and the calculator will tell you how much you will make (your net profit) at each price point. This is after Amazon have taken their cut and the cost of printing your book has been covered.

how to price a self-published book

It’s pretty straight-forward. The idea is you put a few different prices in to work out what you would make at each price point. In my example above, I tried £7.99, £8.99 and £9.99. The price in the Royalty column is what you will receive for each copy sold in that currency, i.e. how much Amazon will pay you. The one at the top, USD, is slightly more complicated because you have 3 options: Amazon.com (this is the important one and where you’ll sell the most), eStore (this is the Create Space store, in reality, most people will buy your book via Amazon, not this, but you could share links, e.g. on your website etc. to make a bit more per sale) and Expanded Distribution (this is Amazon’s larger network of retailers but you will make more money going to the same retailers via Ingram Spark, so if we are setting you up with an Ingram Spark account, ignore this).

After completing this exercise, you should have a good idea of what you want to price your book at and are ready to move on to the next stage.

How to price your self-published book on Ingram Spark


This process is slightly more complicated and will require the same information as before, plus:

  • lamination – this is whether you want a matte or gloss finish on your cover
  • interior colour and paper – is your book being printed in colour or black and white and is it going to be printed on white or cream paper (cream is best for most black and white printing, white is better for colour)
  • wholesale discount – this is the discount you want to give Ingram Spark. They take a cut of the retail price, otherwise they would not be able to offer it to retailers below the RRP, and they wouldn’t make any money themselves. The lowest you can set this to and still have your book sold through their whole network was 35% at the time of writing. That means if your book is £10, you let Ingram Spark sell it to the retailers in their network for £7.50. If you plan to be stocked by large bookstores such as Waterstones, you may need to increase this to around 50%.

Ready? Go to https://myaccount.ingramspark.com/Portal/Tools/PubCompCalculator? and fill in the details just as you did with Create Space but adding in the lamination and wholesale discount above. Lastly, you’ll need to enter your price and choose your market; in my example, I have chosen the UK.

how to price your self-published book Ingram

So you can see you would make slightly more per sale on Ingram Spark than on Amazon in the above scenario. In reality, most of your book sales will probably be through Amazon, they are the biggest retailer in the world after all, so let that guide you. Choose one price and use the same one for both Create Space and Ingram Spark.

Pricing FAQS

Why don’t all retailers sell my book for the price I set?

In the UK, retailers are now legally able to sell books for whatever price they want. This is also true of some other countries. You have probably seen book price wars, e.g. when a big book comes out like the latest J. K. Rowling, retailers are desperate to get your custom so heavily discount the book. There is nothing you can do about it – they won’t notify you – and in any case, it doesn’t affect how much you make – they are taking the discount out of their share, not yours.

Can I change the price?

Yes, it’s quite simple to change the price (RRP). Firstly, you will need to get your designer to change the price on your cover files. Then all you will need to do is log into your Create Space and Ingram Spark dashboards to alter the price and upload the new cover files.

Do I need to put the price on the back of the book?

You don’t have to, but it makes you look much more professional if you do.

I hope you have found this article useful and it has given you a quick lesson in book pricing. If you have any other questions on how to price your self-published book, please leave them in the comments box below and I’ll answer them ASAP.




Just launched: Two Hawks and a Pelican


So many of us wish our elderly relatives would write down their amazing life stories so future generations can share their experiences, but few of us actually get them to do it. Jennifer’s father, Brian Anthony Ashley, was a pilot in the golden age, where pilots could experiment, get up to all sorts of mischief and have a lot of fun!  His passion for planes is clear, and he would never pass up the opportunity to try out a new machine. He absolutely loved flying for the RAF, which took him all over the world and led him to meet some wonderful people.

Jennifer Williams always loved listening to her father and his cronies reminisce about their days in the RAF. She realised that all those stories would all be lost unless he wrote them down. He had already written a few articles for various journals, but had never tackled such a big writing project. Jenni encouraged him to make a record of his legacy but didn’t realise just how big the project would be. Jenni comments, “As the tome grew, we suddenly realised that we actually had a book that my father wanted to publish. Sadly, he died before he was able to achieve this, so at my mother’s request, I took on the task.”

Jennifer then used diaries, photos and logbooks to piece together the rest of the story as accurately as she could. The book, Two Hawks and a Pelican, is a testimony to her father’s memory.

Two hawks and a Pelican spread

“Finding a publisher was initially a minefield. However, as soon as I came across I_AM Self-Publishing, I knew I’d found the right people to help me on my mission.  Right from the first contact, nothing was too much trouble; everything was explained in terms that I, as a layperson, could understand. The whole project was run professionally AND in a time-frame that suited me.

When the final proof arrived, I cried; it was perfect. I’m sure that my father would have been proud of what we had all achieved. Thank you I_AM Self-Publishing for a great job well done.” – Jennifer Williams


About Two Hawks and a Pelican

2hawks-pbkmockIt is the story of a Lincolnshire farm boy who dreamed of being a pilot. Despite leaving school at just 14 to work for the BBC, followed by a stint in the Royal Navy, he finally managed to join the RAF in 1950.

The book follows his career from flight training in Tiger Moths all the way through to the Buccaneer.  Over his years in the RAF, he amassed a staggering 3,160 flight hours, in 42 different aircraft; certainly one of the most prolific pilots of his generation.

He was a photo reconnaissance pilot in the Cold War, flew a Meteor in the Queen’s Coronation Flypast, completed the Empire Test Pilots Course at Farnborough, gained A1 QFI category and Command Instrument Rating Examiners rating in all four categories of aircraft, and enjoyed every moment.

Brian loved to fly, and did anything to beg or borrow any serviceable aircraft whenever possible for a try out. However, his greatest love was the Meteor, in which he flew many displays. He always likened it to a lady; temperamental but well-behaved if handled correctly, deadly if not.

The two Hawks of the title are silver statuettes of the Staff College Hawk of Horus, one awarded from the Staff College at RAF Andover, and the other from the Staff College at RAF Brampton; these, together with the Pelican from the Central Flying School, make a unique collection, of which Brian was very proud.

Available on Amazon in paperback and eBook format, and you can keep in touch with Jennifer on twitter at @WgCdrAshley.