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Welcome to the I_AM Self-Publishing Blog

At I_AM Self-Publishing we want to share our industry insight, experience and expertise with you. Our team have gained knowledge throughout the publishing industry, and want to use their know-how to teach you how to get self-publishing right and help you to really understand the process. This blog will show you what it takes to self-publish successfully, share hints and tips to make your writing and self-publishing life easier and give you the latest industry news. Being based in London, we go to events, seminars, and talks by leading publishing and media experts every month and report what we have learnt back to you. We update this blog every few days so this is an ever-expanding resource. Make sure you come back to check us regularly.

There are many aspects of self-publishing, and we try to cover all of them in this blog. To find an article on a specific element of self-publishing, search through the categories on the right-hand side of this page. If there is a particular topic that you would like to see covered or explained in more detail, please contact us with your suggestion. If you are looking for a brief overview of the whole self-publishing process then our free guide is a great place to start.

Want to Know the Secrets to BESTSELLER SUCCESS?

“The motto at I Am Self-Publishing seemed to be 'we want to get this right for you' and they did just that.”
~ Jo Mach, editor of Finding My Way books

Just launched: The Unity Game

The Unity game launch

(c) Anna McCarthy


We were very pleased to celebrate the launch of the second book we have worked on for Leonora Meriel, The Unity Game, in Teddington last week. Leonora is a very talented writer with a very professional attitude towards self-publishing. This has stood her in good stead and since she launched her first book, The Woman Behind The Waterfall, back in October 2016, she has gone on to have it stocked in Waterstone’s branches throughout the UK. She has also gained some fantastic reviews – including one from Esther Freud, who described her work as “strange and beautiful”. Her second book ventures into new territory for her as a writer, with elements of the metaphyscial and a touch of sci-fi, opening up her writing to a new readership. We worked with her to produce a gorgeous hardback as well as a paperback and eBook edition, all of which are available internationally.


“After entrusting I_AM Self-Publishing with my debut novel, I didn’t hesitate to work with them on my follow-up. They have the full range of services an author needs, and they are also in contact with the best freelancers available. It’s a highly personalised service.” Leonora Meriel

About The Unity Game

LeonMer Unity GameA New York banker is descending into madness.A being from an advanced civilization is racing to stay alive.A dead man must unlock the secrets of an unknown dimension to save his loved ones.

From the visions of Socrates in ancient Athens, to the birth of free will aboard a spaceship headed to Earth, The Unity Game tells a story of hope and redemption in a universe more ingenious and surprising than you ever thought possible.

Metaphysical thriller and interstellar mystery, this is a ‘complex, ambitious and thought-provoking novel’ from an exciting and original new voice in fiction.

Available on Amazon and Waterstones.

To find out more about Leonora or read a free extract from either of her books, check out her website: http://www.leonorameriel.com/

(c) Pictures: http://www.annamccarthy.com

Get ready for Indie Author Fringe 2017!

Indie Author Fringe

What is Indie Author Fringe?

Indie Author Fringe is an online conference for self-publishing authors, organised 3 times a year by Alliance of Independent Authors (ALLi). ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere.

Running 24 completely FREE sessions over 24 continuous hours allows authors round the globe to attend live sessions, no matter where they’re located. (But don’t worry, we don’t expect you to stay up all night! You can always catch up later or replay any parts you want to watch again.) These sessions are run by self-publishing gurus and bestselling self-published authors – so you will certainly learn a lot of useful tips and tricks when it comes to how to self-publish really professionally.

Over the course of the year, they take authors across all stages of the author-publishing journey: writing, editorial, design, production, distribution, sales, marketing, rights licensing, money matters and living the indie author life. This time, the focus is on how to sell more books – one of the biggest challenges for any self-published author today.


Ali Dewji’s session at the Indie Author Fringe: Sat 3rd June

Indie Author FringeNot only are we very proud to sponsor Indie Author Fringe, our very own marketing director, Ali Dewji, will be running an unmissable event for any author wanting to boost sales without marketing taking over their life. Join him on Saturday 3rd June for:

Stop Wasting Time and Money on Marketing That Doesn’t Work

Frustrated by a lack of marketing results? Overwhelmed and not sure where to start or what will work for you? You are not alone. I’ve seen many well-meaning authors waste time and resources keeping busy but getting nowhere when it comes to marketing. Even authors with a marketing plan can end up targeting the wrong people with the wrong message or having the wrong offer in the wrong place.

In this session, I’ll show you how to avoid wasting your energy and budget on things that don’t result in book sales, and teach you how to stay focused with my proven T.R.A.C.K. book marketing system.”


  • Learn the impact that research and targeting has on your marketing plan, and where most authors go wrong
  • Discover the vital components of an efficient author marketing plan, so selling books doesn’t take over your life
  • Assess which marketing activities are most likely to attract your readers and convert them into loyal fans
  • Avoid classic author marketing pitfalls that waste your time, energy and budget


As part of the Indie Author Fringe, we are running a very special competition. The winner will get Ali for an hour! A 1:1 is up for grabs, where you can get individual and tailored feedback on your current marketing activities and advice on how to build (or re-build) your marketing plan, as well as the opportunity to discuss or ask any questions you have about self-publishing and author marketing. An invaluable session for any author (also worth $150).

Sessions can take place over Skype or in person. Find out more here.

See the full Indie Author Fringe line up here.

And make sure you sign up here.

We hope to see you there!

Top 5 Writing Apps of 2017

What is


Writings apps can not only save you time and super-charge your writing progress, but they’re also incredibly fun to use. Whether you are just starting out on your first writing project, or are working on revisions and rewrites, we have scoured the web to bring you the absolute best writing apps of 2017. Whether you are an Apple or Android user, you will wonder how you ever managed without these!

writing apps1. Creativity

Price: FREE (or upgrade to pro for £1.99)

Apple Alternative: Brainsparker Creativity and creative thinking

What is it? This writing app provides you with various tools and techniques to originate and develop new ideas in a creative way.

How does it work? You choose the exercise to get your creative juices going. There are 10 different techniques: brainstorming, 6 thinking hats, exquisite corpse, write text, random words, question & answer, transformation and SCAMPER. All of these creative techniques are thoroughly explained in the app, and if you are not sure where to start, there is even a section on ‘which technique should I use?’, so you can start writing like a pro!


2. Character Story Planner

writing appsPrice: FREE (or upgrade to pro for £2.19)

Apple alternative: A Novel Idea

What is it? This fun app helps you create and keep track of all your characters. You can also add storylines, different worlds, different scenes and simply have your whole novel in one little app!

How does it work? You just click on ‘add character/story/ scene/ location/world’ and start creating! You can add images, name, age, date of birth, species, job, one sentence descriptions, appearance, backstory, relations, past and so on! The app prompts you with lots of questions about your characters so you really get to know then inside and out. You can also export your work from the app to PDF, share it on social media, Evernote, Google Drive, Gmail or your WordPress account. The user interface is very simple, so even if you’re not familiar with complicated apps or smartphones, you will still be able to figure this great writing app out!

3. Goodtime Productivity Timer

Apps for writersPrice: FREE

Apple alternative: Focus Keeper Free

What is it? This writing app is a Pomodoro Timer, designed especially to keep you focused for fixed periods and gets rid of procrastination.

How does it work? The Pomodoro technique splits your work into sessions of 25 minutes with a 5-minute break between each session and a 25-minute break between every 4 sessions. The idea is to get you straight down to business with no messing around. You’ll be amazed at how much you can really achieve in 25 minutes when you put your mind to it. In the Settings section, you can edit the duration of your work sessions and longer breaks if you’re feeling adventurous. You can also choose how many sessions you want to complete before you award yourself with a big, fat break. You can even tell your app to disable all notifications and wifi so you can put all of your focus energy in your work!

4. Speechnotes

Apps for writers2Price: FREE (or upgrade to pro for £5.99 (or £0.99 per month)

Apple Alternative: SpeechNote

What is it? This writing app serves as a microphone and a secretary in one! It turns your speech into text straight away! Use this app if you want to ‘write’ down quick notes or thoughts when you don’t have anything to write on or to save time. (Note: don’t use in noisy cafes)

How does it work? You know those people in court with their little typewriters who have to record everything that has been said? This app works in the same way, but instead of a person, it’s all in your phone! This app is very useful for when you’re walking down a street and suddenly an idea hits you. Just grab your phone and say the words. Talking is (for most people) a lot faster than typing, so you can make notes a lot faster.

5. Wordbook English Dictionary

writing appsAvailable: Android + Apple

Price: £1.27

What is it? This writing app is a comprehensive, quick and intuitive dictionary and thesaurus of the English language. It provides etymology, IPA (International Phonetic Alphabet), pronunciations and a thesaurus.

How does it work? You just type in a word and you get all the information you need. Synonyms, pronunciation guides, word origin (not for every word), usage samples and so on. You can listen to the pronunciation of every listed word and there is even a built-in thesaurus! Never make a mistake again, and make sure your vocabulary is rich and interesting, with this little app in your pocket!

I hope these writing apps super-charge your writing and help you to get more done in your precious writing time. If you know of any other handy apps that help you write, please share them with us in the comments box below!

Free writers' resource pack

Want some quick and easy tools to improve your writing?

The pack contains:

  • 25+ inspirational writing prompts 
  • A list of commonly misused words
  • A beta reader feedback questionnaire