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Welcome to the I_AM Self-Publishing Blog

At I_AM Self-Publishing we want to share our industry insight, experience and expertise with you. Our team have gained knowledge throughout the publishing industry, and want to use their know-how to teach you how to get self-publishing right and help you to really understand the process. This blog will show you what it takes to self-publish successfully, share hints and tips to make your writing and self-publishing life easier and give you the latest industry news. Being based in London, we go to events, seminars, and talks by leading publishing and media experts every month and report what we have learnt back to you. We update this blog every few days so this is an ever-expanding resource. Make sure you come back to check us regularly.

There are many aspects of self-publishing, and we try to cover all of them in this blog. To find an article on a specific element of self-publishing, search through the categories on the right-hand side of this page. If there is a particular topic that you would like to see covered or explained in more detail, please contact us with your suggestion. If you are looking for a brief overview of the whole self-publishing process then our free guide is a great place to start.

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“The motto at I Am Self-Publishing seemed to be 'we want to get this right for you' and they did just that.”
~ Jo Mach, editor of Finding My Way books

Just Launched: Hypnosis: A Return To The Past

Maria Inês Rebelo with her book

Maria Inês Rebelo, like a lot of our authors, has been an avid reader from an early age. Her love of language led her to start writing her own story, inspired by the beautiful Portuguese landscape she had grown up in. Not one to shy away from big issues, Maria wanted to explore the nature of the human soul, innate goodness, and to offer a positive message for mankind. These are themes she continues to navigate through, and can also be seen in her follow up book, The Light of Marva.

She came to us because she wanted help publishing her debut novel as professionally as possible. The first thing we set to work on was the cover design. Maria’s writing is very literary and she draws on spiritual and mystical elements, so we wanted to create a design that hinted at the natural beauty of the Portuguese setting, had some emblems of the mystical world, and conveyed to the reader that this was a quality, literary fiction novel. We chose a limited palette to avoid the design becoming over-complicated, and used a flat illustrative style again to keep things simple. Maria loves her unique cover design and has had lots of compliments on the “vintage” feel of it.

“This was my first experience in a self-publishing publication and I am very satisfied with the end result. My book has been thoughtfully created, and the cover is very appealing. Any author has to align their ideas with the needs of the market, without letting anything pass! This can be a challenge without professional guidance. Therefore, I recommend I Am Self-Publishing as a leading company to help authors get their work self-published.” – Maria Inês Rebelo

Maria Inês Rebelo - 3dAbout Hypnosis:  A Return To The Past

Marcus Belling is a world-famous hypnotist. For the past 20 years, many exclusive clients have benefited from his skills and desire to help people. However, everything changes when a mysterious woman named Anne Pauline Roux knocks on his door. She holds a rare power when hypnotized, which will affect both their lives in ways they could never imagine. Her unique power is so strong that it doesn’t stay secret for long. Marcus’ arch-rival and fellow hypnotist, Josef Salvaterra, has been looking for a way to shut down Marcus’ business for years. Pauline may just give him the opportunity he’s been waiting for. If he can work this to his advantage, he could be recognised as the greatest hypnotist the world has ever seen. With such a prize at stake, is there anything he’s not prepared to do?

Reading this book is a hypnotic process that will lead you to question the meaning of destiny and truth, and restore faith in our ability to find the good, even when we are not looking for it.

To find out more about Maria Inês Rebelo, or to read a free sample of her book, check out her beautiful website or follow her on Twitter: @MariaInsRebelo1

Just Launched: An Introduction to Witchery

This Halloween we have the perfect spooky treat for you: An Introduction to Witchery: A magical guide for witches that craft by crafter, stylist, and lover of all things witchy, Helena Garcia. Helena has developed a range of quirky fashion accessories and handmade cosmetics and has been sharing her slightly goth craft projects on her inspirational Instagram account @candycandyUK for some time – it is definitely worth checking this out for the stunning imagery. However, this Halloween, she wanted to celebrate with a gorgeous, high-quality coffee table book packed full of witch “crafts”.

This ghoulish delight ignites the inner witch with glamorous projects to add a bit of bewitching style to your wardrobe and home, as well as recipes for fiendish dinners and lotions and potions to keep you looking fang-tabulous.

Helena’s fun and quirky style draws you in from the start, as do the chic illustrations. Whether you are new to crafting or witching, or just want to celebrate Halloween in style, Helena has just the project for you.

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Follow @CandyCandyUK on Instagram


Helena came to self-publishing because she had had a bad experience with the traditional publishing world. She explains, “My original book was all about how Halloween developed from a Celtic festival to the celebration it has become today. It had a darker and Victorianesque feel to it, still with craft projects and recipes. Although I initially got a publishing deal, one of the other publishers I had submitted the book to (who rejected it) got an in-house writer to write a very similar book. This meant that the deal I had secured was withdrawn. I then decided to do things my way and rather than worry about making the book commercial enough to sell, I wrote it for myself, representing what I am into and my style.”

About An Introduction to Witchery

Introduction to WitcheryHelena Garcia, lifelong creative witch, stylist and crafter, welcomes you into her fascinating world of Witchery. She will inspire your inner witch in this fun yet sophisticated book packed full of fascinating facts and ghoulishly glamorous projects for your home, wardrobe and body.

Helena will guide you through a witch’s home, showing you how to add a spooky touch to yours.

In The Witch and her Wardrobe, she reveals how to give your outfits a fangtastic makeover with some bewitching accessories.

In The Witch’s Powder Room, she shows you how to mix your own potions and lotions. You’ll smell good enough to eat.

In The Witch’s Kitchen, she teaches you how to make terrifying treats, whether you just fancy a sand-witch or want to put a full themed menu together. This is where the magic happens!

In The Witch’s Living Room she will dazzle you with how easy it is to give your home an enchanting upgrade.

When she is not concocting new craft projects for you, Helena Garcia designs fashion accessories for her brand Candy Candy and develops handmade bath and beauty products for Bubble Witch Cosmetics.

This luxurious hardback edition of An Introduction to Witchery is out now and only £19.99 on Amazon or there is also an eBook edition for the witches of the tech-age – available on Kindle, iBooks and other eBook retailers.

For more information on Helena and her creations, visit www.candycandyjewellery.co.uk

Just Launched: The Snake Escape

the snake escape

We are delighted to announce the launch of this charming picture book adventure story about a snake that is determined to escape life at the zoo. The Snake Escape is the debut book from Andrew Tomlin. Although he’s never written before, he has a great imagination and often finds himself day dreaming about interesting characters and scenarios. One day, on the train, he had a random thought: what if the man sitting next to him realised his tie was actually a snake! The crazy idea took seed and before he knew it, he had written a full story about a snake who camouflages himself in ingenious ways to avoid the clutches of the zookeeper. It will have children and adults alike laughing out loud.

Andrew came to us with the story written, typed up on a few sides of A4. He then sourced an illustrator who could provide really bright, colourful, engaging images. The idea was that children should really enjoy spotting the snake in his various guises. First, we had the text proofread, then our designers clearly laid out the text and illustrations on the pages, and finally, we set up a full colour, high quality, print-on-demand edition of the book that is now live! When working with books for young children, it is important to make the reading experience as easy as possible and the illustrations and enjoyable as possible. Having large, clear text and pictures with clues to spot, The Snake Escape great fun to read with youngsters.

“I thoroughly enjoyed my experience with I AM Self-publishing and I was very pleased with the end product. I’m looking forward to working with Leila and the team again soon on my next project.” – Andrew Tomlin


About The Snake Escape

Blake was a snake that wanted to escape, but when he slips out of the zoo, he does not realise just how tricky it is to really run away. Join Blake on his journey as he tries to stay hidden and trick everyone…

Get your copy on Amazon here.