How to Boost Your Presence on Amazon

Boost your presence on amazonWith millions of self-published authors flocking to Amazon, how do you stand out from the crowd? Well, first let’s check that you’ve got the basics right:

  • You’ve worked with experienced editors and proofreaders so that there won’t be any issues with the content of your work
  • You have found a great designer, who knows what makes readers want to click on a jacket thumbnail, and given him or her a good brief
  • You have created good metadata to help your book come up in searches
  • You have converted your work to eBook format and tested it on lots of devices
  • And finally, you have published it

Get reviewed

Author marketing expert, Penny C. Sansevieri, explains the importance of reviews: “Why do reviews matter? Well, the first element is that people like what other people like. Second is that reader engagement (i.e. reader reviews) can drive book exposure and sales. And one of the key factors with regards to Amazon reviews is that they do help to strengthen your page algorithm.”

Peer to peer reviews have never been more important. Just as holiday-makers rarely book hotels without going on to TripAdvisor to get the low-down, readers who stumble across an unknown book by an unknown author are going to be very interested in the reviews – both the star ratings and what the individual readers had to say. It’s not just other readers that are interested; retailers consider customer reviews and ratings when deciding which titles to promote. It is therefore imperative that you urge everyone you know who has read your book to leave honest reader feedback on Amazon.

Don’t just take our word for it…

Forbes recently analysed a whole load of data about self-published authors and their earnings and one particularly interesting point they made was: “What does make a difference to sales, especially for first-timers, is getting good reviews in online bookstores, such as Amazon. Your book won’t appear high in search or top 100 lists, and nor will it be picked up by recommendations algorithms without them. Instead, you’ll be stuck in a vicious circle wherein no one sees your book so no one takes a chance on it, which means it gets no reviews and doesn’t rise up in the search results or appear in the recommendations.”


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