A GOOD AUTHOR BRAND HAS TWO MAIN ASPECTS: VALUES AND IDENTITY
These are the characteristics that you want to impress upon your audience. People should quickly be able to get an idea of what they can expect from you and your work. This can be in the tone of writing; the types of content you create and share; any images, videos or audio you use and how you position yourself.
This is the consistent visual concept you use across your whole author platform, and how you are perceived. The look and feel of your book and/or eBook, website, social media profiles, posters, bookmarks or anywhere that you are reaching out to potential readers needs to be unified and recognisable.
HOW WE BUILD AN AUTHOR BRAND
Quite simply we start by brainstorming the strongest attributes of the book, the emotions that we want the reader to feel and the associations that we want the reader to make. Once we have all these words written down, we develop ways to convey them to the reader. The easiest way to explain is to show you an example.
Author Brand for The Young Officers Compendium of Mess Games by Captain Stanhope
This a book of games played and loved by officers of the British Army in their mess (bar) and at social gatherings.
The main concept for the book itself is a parody of a Victorian gentleman’s pocket book. The tone of writing is very witty, posh, cheeky, tally-ho and the author uses archaic British phrases and makes very British jokes throughout. We wanted the brand to make people think of: having fun, parties, formal dinners, British institutions, mischief, larking about, summer fȇtes, buffoonery and the same kind of British nostalgia that the Queen’s Jubilee ignited in many. This quirky, cheeky, chappish, British persona is what we wanted to give off in everything from the look of the pages inside the book to feel of the Facebook page. We have put some of the work we did for this title in the galleries to the left and below. Please take some time to look through it to get an idea for how we conveyed the brand through these communications. Also have a look at the website: www.messgames.co.uk