Category: Just launched

How to Self-Publish a Fitness Book

Meet Paul Fisk, a man more used to being in the ring than writing

Paul Fiske is a fitness expert. He has been boxing since he was a boy and made it to No. 2 in the British ABA Super heavyweight ranks before continuing his boxing career in the RAF as a Professional Heavyweight and then as an unlicenced champion. During his 20 years in the RAF, he ran marathons, completed triathlons, played rugby and pretty much took on any physical challenge possible. When he left the RAF in 2009, he was passionate about bringing a military style of training and weight-loss to every day people. And so Flatsnout Boxing Fitness was born, which he runs from the Felling Warriors gym. He offers personal training and motivation to people who really want results. His no-nonsense approach is a big hit, and his clients have seen life-changing results. But he wanted to reach more people…

How self-publishing could grow Paul’s fitness business

He knew that self-publishing a fitness book would build his brand as it would:

  1. give him authority – when prospective customers google him and see a slick book with 5 star reader reviews they will be impressed
  2. enable him to reach a wider audience (his customers no longer had the geographic restriction of needing to live near his gym!)
  3. raise his profile – get coverage in local media and get people talking about him and his business
  4. get him more clients

how to self-publish a fitness bookSince Jo Wicks entered the bestseller charts a couple of years ago, there has been a huge increase in demand for books on health and fitness. Paul saw this trend and realised that those with much less experience than himself were publishing fitness books and getting good reviews. If they could do it, so could he.

But he didn’t really know how to self-publish a fitness book. He had a go at doing it without any help, and the end result was disappointing. It wasn’t getting him the recognition he wanted or helping to develop his brand. The quality of the book didn’t do him justice. He knew he needed professional help, so firstly he hired a really good photographer who took great action shots of him demonstrating boxing moves as well as the weight-loss “before and after” pictures of some of his clients. Then he worked with our team to get a really powerful cover designed, which reflects his no-nonsense, straight-talking approach. One of our proofreader’s carefully went through the manuscript and showed him how certain sections would be better either split up or combined, as well as making sure things were consistent (e.g. not switching from kgs to lbs). These little things easily slip through the net when an author goes it completely alone. We then produced a paperback and eBook version for him, which is available here and getting fantastic five-star reviews. He’s even had a full page interview in the Newcastle Chronicle, promoting his book and his business. With our help, he is now achieving his self-publishing goals.

How to self-publish a fitness book: Paul’s top 5 tips

Paul learned the hard way, so here he shares his top tips so you can learn from his experience:

Paul Fiske

  1. Have a clear plan of attack in terms of dates and timescales and try and stick with them. In the fitness industry, January is the busiest month so I knew I had to get things ready in time to make to most of all those New Year’s resolutions! It’s also the time of year when the media run the most health and fitness articles. I didn’t want to miss out.
  2. Get as high resolution pictures as possible. If you can, hire a professional photographer, but otherwise buy images from high quality image libraries.
  3. Work with a proofreader to help you get your writing up to scratch.
  4. Ensure you utilise all publishing mediums (paperback and Kindle) and publicise them as widely as possible.
  5. Be flexible. When challenges present themselves, there’s always a route around them.

We hope Paul has inspired you to put your expertise into a book. We work with professionals across a range of sectors, both business to business (e.g. consultants and trainers) and business to consumer like e.g. (life coaches, personal trainers and stylists) who have self-published  really high quality books that they use to both get more clients and build their brand. If you run a small business, get in touch to see what we can do for you.

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Just launched: Salvage

Peter Apsley came to us with a high-action thriller that he’d been working on for sometime. He knew that  it had really commercial appeal so wanted to self-publish in the best way possible. He worked with our design team to create a really dramatic cover that depicts one of the key scenes in the story. We then produced an eBook for him, and helped him set up distribution accounts with both Kindle and Ingram Spark.

Thanks to Leila and Ali for making the journey from page to market very easy. Self publishing is the great democratic revolution in publishing – but it helps a bunch to have expert help in getting into the right format and the right market.” – Peter Apsley

About Salvage

salvage self-published by peter apsleyChris Hammond is a twenty-first century investigator whose job is to recover money lost by clients, where legal procedures are no use. Hammond has just been tasked with recovering a ransom handed over after the kidnapping of two young women.

Helped by one of the victims, his search takes him to France, as he follows a trail backwards from the man who paid the ransom to the kidnappers themselves. The inter-connections are more complicated than he expected, and the kidnappers violent. He also needs to play a careful game with the police if he has any chance of getting the money back rather than seeing it tied up for years in the courts.

Can he weave his way through the dangers to recover his client’s cash?

Get you free Kindle sample here.

New Release: Leading Ladies

Rohini signing books along with some of her 'leading ladies'

Rohini signing books along with some of her ‘leading ladies’

Rohini Rathour came to us at a point when she was undergoing a career shift. Having had a high-flying corporate career for over two decades, she decided that she wanted to work on a more personal level and help and inspire individuals to achieve their potential as a life coach. She has great business knowledge, and has long been fascinated by entrepreneurs. As she started researching, she found that a lot of the existing books focussed on male entrepreneurship. She wanted to self-publish a book that shone a light on some fantastic female achievements.

Leading Ladies, her inspirational book, focusses on a selection of very relatable women across a range of industries all over the world. These ‘ordinary’ women had different motivations for starting up, but share a common drive and determination. As you read their stories, you will probably recognise something of yourself, and learning how they did it will give you the confidence to step out on your own.

Our co-founder, Leila Dewji, is very honoured to be one of the ‘leading ladies’ featured in the book. Her chapter explains how she could see the opportunities of self-publishing and the growth of digital publishing, at a time when traditional publishing was really struggling.
Leila comments, “What great company I’m in – the women in this book are absolutely incredible.

I_AM's Leila, speaking at leading ladies

I_AM’s Leila Dewji, speaking at the Leading Ladies launch

They have overcome challenges, found their niche and bravely gone it alone. I really hope this book will empower those who have an idea at the back of their mind but haven’t quite had the confidence to make it happen.”

Rohini held a launch party, where she invited a few of her ‘leading ladies’ to come and share their inspirational experiences with the audience. Leila was on the panel, along with Avril Hitman, founder of Magpie Dance Company (a dance company for children with special needs), Tia Moin, a HR consultant who set up on her own after having a child, and Rohini herself. It was great fun and there was a lot of positive energy in the room!

“Becoming a self-published author is not that different from becoming an entrepreneur or a small business owner.  First you follow your heart and do the thing you love (write that book), then you find you have to learn to do things that take you out of your comfort zone (like marketing and self-promotion) that are necessary if you are to make a success of the one thing you do love, your book. I was fortunate to have discovered I_AM Self-Publishing’s services, which were worth every penny I paid them. I would urge anyone looking to self-publish to view getting professional help as an investment, not just a cost.” Rohini Rathour

Leading Ladies: Inspiring stories of women who found their purpose with passion

Leading LadiesHave you ever felt trapped in a job? Has life dealt you a blow, forcing you to rethink the way you live? Have you wanted to start something new, but let the fear of failure hold you back?

In 2015, I quit the world of finance to focus on my family and find a new challenge. It was not easy, but it felt like the right decision.

Here, I share the inspirational stories of 32 women who bravely strove out on their own and followed their hearts. These are ordinary women who made courageous decisions to change their lives. They represent different age groups, life experiences and aspirations, yet the one thing they all have in common is passion and a strong sense of purpose.

Learn from each woman’s unique experience and perspective. They each offer you personal insight, discuss the challenges they have had to overcome, and also share some of the things they wish they’d known at the start.

This book will change the way you view your life and energise you to take that next step with confidence.

Buy the paperback or download a free Kindle sample on Amazon here.

For more information on Rohini Rathour, visit her Facebook page.

Get a BESPOKE self-publishing PLAN from our co-founder, Ali

"Ali understood the requirements instantly and often knew my vision for the book better than I did myself." 
~ Stephen Saad, non-fiction author