Retailer promotions are a powerful tool for any self-published author. Every month retailers tell us about the eBook promotions they have coming up and ask us if we have any suitable titles. This gives us a great opportunity to put the spotlight on our authors’ eBooks. Being in a retailer promotion makes eBooks much more visible as the promotions are normally heavily advertised on the retailer’s home page and often through their email newsletters (which go out to thousands of readers) too. This means that your title will get a lot more traffic than normal.
This month Kobo have selected the debut fantasy trilogy, The Power of Nine Series, by R.M. Dorn for their Find a New Series 3 for 2 promotion. The deal started on the 19th January and will run until the 25th of January, with the idea of encouraging readers to get stuck into a brand new series. This is perfect timing as books 2 and 3 in the series only launched this week, and this will instantly raise their profile and can be mentioned when contacting bloggers and reviewers.
Even if your series is not picked up by the retailers for promotion, there are still some great marketing opportunities that work exceptionally well when you have more than one book/eBook to sell. If you have any others to add to the list, please add them in the comments below.
3 Ways To Market A Series of eBooks
Having more than one book or eBook up your sleeve does give you more opportunities as an author.
- Have your first book at a temptingly low price to get readers hooked on your writing, and then sell the rest of your series for the full price. You could even give your first eBook away to readers that sign up to your email newsletter (they will be more likely to sign up if they are getting a freebie), then once you’ve got them enjoying your writing you can sell your other titles at full price.
- Create short ‘backstories’ featuring peripheral characters and use this as ‘bonus material’ on your author website.
- Once you have built a reader-base for books 1 and 2, reach out to your readers and ask them what they would like to see happen in the next book. If they feel they have contributed to the story they are very likely to buy the book, plus this is a good way to have fun with your fans. E.L. James was exceptionally good at involving the fan community in her writing process.