Category: Retailer Promotions

The Chase Quiz Book Selected for Amazon Kindle Exclusives

Kindle Exclusives

Amazon’s Kindle Exclusives is a great promotional page, which Amazon uses to show off some of their best exclusive titles (currently, Amazon boast over 500,000 titles that you won’t find anywhere else, so only the absolute cream of the crop make it to this highlights page). Amazon insiders tell us that lots of readers like the idea of reading eBooks before they go on a general mass-market release, so look no further than Amazon’s Kindle Exclusives page when looking for their next read.

We are delighted that one of our non-fiction titles, The Chase Quiz Book: Can You Beat the Chasers?, which we have produced in partnership with ITV, has been selected for the prestigious Featured Exclusives banner that appears near the top of the page. Prominent placing on such a high-traffic page of Amazon’s site is a fantastically effective way to let lots of potential eBook-buyers know about the title and tempt them to make a purchase.

But it’s not just Amazon promotions that are important. We work closely with the merchandisers at all the major online retailers to get our authors’ eBooks in as many promotions as possible. We do this because it is a vital marketing tactic to increase visibility and drive up sales, the number of reader reviews (do not underestimate how important this is), and chart positions. Kindle Exclusives is just one of the many promotional spots that we regularly pitch for on behalf of our authors. We also get our authors’ titles promoted in daily deals, seasonal promotions and flash sales such as Black Friday and Cyber Monday.

OUR AUTHOR CHOSEN FOR THE KOBO MOTHER’S DAY PROMO

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When Kobo approached us looking for eBooks that show the strength and love of mothers for their special mother’s day promotion, we had the perfect title: On Charlotte’s Shoulders by Julie Monahan. The promotion will run on their website for 5 days and is also supported with email mail-shots that go out to their customers.

Julie went to a life writing course at City Lit in London after she retired, with the idea to tell the story of her childhood – the story of her mother. She felt that too many Irish biographies were told from a male and mainly middle-class perspective. She wanted to share her history exactly as she remembered it, warts and all. Written in the voice of a herself as a child, there is a precious naivety and honesty as she describes the raw poverty of her environment and early years.
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In a dank Dublin tenement in 1942, Julie meets a stranger – her father. Like her severely ill sisters, her father is on the periphery of her early family life, whereas her ma is her bedrock – a feisty hard-working woman who singlehandedly struggles to put food on the table and shoes on the feet of her large family, and does not suffer fools gladly.

Young Julie plays happily in the street with her siblings and cousins, dreaming of being a singer, unaware of many of her ma’s daily battles and ignorant of a better life, but as she grows into a young woman and sees her family go through poverty, illness and heart-breaking troubles, she understands the extent of her ma’s bravery.

On Charlotte’s Shoulders is a touching family portrait of the challenges of Irish family life in the 40s and 50s.

Get On Charlotte’s Shoulders for only £1.99 in the Kobo Mothers Day Sale.

KOBO VALENTINE’S DAY PROMO

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Valentine’s Day is not only a time to reflect on all the love in your life, but also a great opportunity to promote your novel. When was the last time you read a novel that did not contain a love story or love interest? Or what was the last film you watched that did not contain a love story (even ogres and comic book heroes are getting slushy these days). There is a reason that everyone from Shakespeare to Austin to Mills & Boon creates a gripping love story: dramatic tension. Think what Pride & Prejudice would be without the will-she/won’t she tension.

Over the Valentine’s week all the major retailers are keen to promote romantic fiction. During this time they give it a lot more attention than normal and go out of their way to direct customers to it. We have capitalised upon this to get three fantastic titles on to the Kobo Valentine’s Day promotion, which runs from 9th February – 15th February.

Crystal Book 1 in the Glassmaker’s Saga is the first in a series set in the nineteenth century following Christina Henzel, who inherits her fathers glassmaking factory at a time when women (even those reasonably well to-do) had it quite tough.

Frogs and Lovers was described by SHE Magazine as “A comic, uncorny update of the old fairy tale about the princess who marries a no-hope nerd.” 

Dear Sister follows the tales of two sisters retched apart by war.