A good author brand has two main aspects:values and identity.
So how do we do this? Quite simply we start by brainstorming the strongest attributes of the book, emotions we want the reader to feel and associations that we want the reader to make. Once we have all these words written down we develop ways to convey them to the reader
The easiest way to explain is by shoing you
SOCIAL MEDIA. We will provide you with ready-to-upload graphics in the correct size and resolution for your Facebook and Twitter profiles (along with instructions on how to upload them, in case you have not done it before) so you are ready to build your online presence.
AUTHOR WEBSITES. Your author website is where you tell the world who you are and what you represent. It is your online business card and shop in one. It is a place where you can interact and connect with your readers (or potential readers) and get them interested in what you are doing. It is also a place where you can collate all your online activity. Therefore, it is crucial that you have a well-designed site that is consistent with your brand. To explore Captain Stanhope’s website click here
POSTERS. Publicising events is vital if they are to be successful; we create branded posters for signings etc. in A4 and A3 format.
BOOKMARKS & BUSINESS CARDS. It can be useful to have smaller printed promotional materials that you can leave at bookshop tills, libraries etc. We design bookmarks and business cards in the same style as your cover that clearly show people where your book can be bought.