The estate of Gil North approached us wanting to republish his Yorkshire-based detective series as eBooks. These books first came out in the 1960s, and were so popular at one time that they were made into a BBC drama series, but had been out of print and largely forgotten for some time.
Our designers needed to completely rebrand these books and make them appeal to a modern audience who may never have heard of the author before. They researched other traditional British crime brands such as Agatha Christie and decided on an illustrative style with bright, bold colours. The next task was to pick out one crucial element from each story (e.g. the murder weapon) to create a series of images that worked well together.
A strong series identity that sits well amongst other larger, traditional, British crime brands.