Category: design

Judith Summers

  • self-publishing
  • self-publishing
  • self-publishing

| THE BRIEF

Judith Summers wanted to make the most of her commercial backlist, which was a mixture of different styles.  She had previously attempted to turn her paperbacks into eBooks using DIY self-publishing tools, but was incredibly frustrated with the conversion process and ultimately disappointed in her sales.

| THE CHALLENGE

We needed to give the dated book covers a complete rebrand, push them out to a totally new audience and get retailers excited about them again. The books were very different, in different genres and appealed to different readers, yet we needed to create some continuity across the jackets.

| THE RESULT

Three unique, but modern and elegant cover designs and a new revenue stream for the author. We managed to get Dear Sister included in Amazon’s 100 under £2.99 promotion and in one month sales reached over 14,000 units. The title also achieved some excellent chart positions: No.1 of Amazon’s Historical Fiction chart, No.1 of Amazon’s Jewish Fiction chart and No. 26 of the Paid Kindle Top 100.

Twenty-eight years after it was first published, Dear Sister was No.1 on Amazon’s Historical Fiction chart… I’ve now probably sold more downloads of my first novel than I ever did hard copies.” – Judith Summers

To see an example of the original jackets before we redesigned them, click here.

Gil North Series

  • self-publishing
  • self-publishing
  • self-publishing
  • self-publishing

| THE BRIEF

The estate of Gil North approached us wanting to republish his Yorkshire-based detective series as eBooks. These books first came out in the 1960s, and were so popular at one time that they were made into a BBC drama series, but had been out of print and largely forgotten for some time.

| THE CHALLENGE

Our designers needed to completely rebrand these books and make them appeal to a modern audience who may never have heard of the author before. They researched other traditional British crime brands such as Agatha Christie and decided on an illustrative style with bright, bold colours. The next task was to pick out one crucial element from each story (e.g. the murder weapon) to create a series of images that worked well together.

| THE RESULT

A strong series identity that sits well amongst other larger, traditional, British crime brands.

Stars

| THE BRIEF

Stars is a moving story based around the friendship of a Jewish boy and his non-Jewish school friend during the Nazi invasion of Poland. It was imperative to show two boys’ friendship on the cover and to illustrate that one of them was Jewish. We also wanted to give a suggestion of the historical context. As the book is a YA-crossover, we needed a jacket that would appeal both to children and the schools’ market as well as adult readers.

| THE CHALLENGE

Many photographs from wartime Warsaw were destroyed. Modern photographs did not look convincing as the boys were not wearing the right clothing for the time. Our designers had to think outside the box to create a composite of several different images, which they carefully blended together.

| THE RESULT

A striking cover that conveys both the boys’ close friendship as well as hinting at Nazi/Jewish elements of the storyline, which appeals to adults and children equally.

Buy a copy of Stars here.