Category: typesetting

| THE BRIEF

Julie Neville (wife of Phil Neville) runs a successful nutrition company, Win Naturally, that supplies individuals and sports teams with delicious, nutritious groceries and supplements. She wanted to create a highly illustrated book reaffirming Win Naturally’s brand values to be sold alongside the health and nutrition products at her Manchester store. Win Naturally is a high-end brand so Julie needed to produce a top-quality book.

| THE CHALLENGE

The book provides simple tips for busy people to get healthy, therefore it was essential that the pages were laid out in a way that was easy to dip in and out of. This meant breaking up the text into manageable, bite-sized sections with generous margins and lots of inspirational photographs. Julie is a strong believer in making the whole family healthier, so it was important to include lots of pictures of her husband and children eating healthy foods, exercising and having fun.

| THE RESULT

An accessible, glossy book that compliments Win Naturally’s brand values, which is selling well and gathering positive feedback.

| THE BRIEF

The Perfect Capital  is a beautifully written novel that weaves the life and work of master letter-cutter Eric Gill into its narrative. Gill’s ideas were so integral to the project that the author came to us with a very clear concept of how the book should look both inside and out. We collaborated with the author and her designer to bring these ideas to life.

| THE CHALLENGE

Gill’s famous An Essay on Typography was first published in 1931, however typesetting methods and styles have changed enormously since then. Our challenge was to keep completely true to very strict typesetting rules when working with both text and images. In order to maintain this precise style The Perfect Capital was carefully typeset line by line. Sections of copy had to be manually repositioned to ensure all the illustrations fell in exactly the right place.

| THE RESULT

An original and aesthetically stunning book that was shortlisted for both a 2014 Design Week Award for Editorial Design and the Best British Book at the British Book Design and Production Awards.

Scroll through the gallery on the left to see some sample pages.

Find out more about Karen Healey Wallace and The Perfect Capital here.

Buy a copy of The Perfect Capital here.

| THE BRIEF

We needed to create page layouts that visually reflected the witty, British feel of this illustrated book of games. The deliberate ironic tone of the book leant itself to the idea of a vintage Victorian gentleman’s manual – something that seemed to be quite serious, but was actually full of tomfoolery.

| THE CHALLENGE

Our typesetting team carried out a lot of research into both Victorian fonts and layouts and modern-day parodies. They explored different typefaces, font sizes and margins and tried different part-break flourishes, as the Victorians were very fond of adorning their text. They also needed to come up with font styles that would marry well with the hand-drawn cartoons that run throughout the book.

| THE RESULT

An authentic-looking, quirky pocket book full of fun.

Scroll through the gallery on the left to see some sample pages.

Buy a copy of Young Officers’ Mess Games here