| THE BRIEF
Julie Neville (wife of Phil Neville) runs a successful nutrition company, Win Naturally, that supplies individuals and sports teams with delicious, nutritious groceries and supplements. She wanted to create a highly illustrated book reaffirming Win Naturally’s brand values to be sold alongside the health and nutrition products at her Manchester store. Win Naturally is a high-end brand so Julie needed to produce a top-quality book.
| THE CHALLENGE
The book provides simple tips for busy people to get healthy, therefore it was essential that the pages were laid out in a way that was easy to dip in and out of. This meant breaking up the text into manageable, bite-sized sections with generous margins and lots of inspirational photographs. Julie is a strong believer in making the whole family healthier, so it was important to include lots of pictures of her husband and children eating healthy foods, exercising and having fun.
| THE RESULT
An accessible, glossy book that compliments Win Naturally’s brand values, which is selling well and gathering positive feedback.